Examples
Here is some of my recent client work.
Spinach demolishes Sydney Opera House
I worked with Spinach to place this story about their latest campaign in media and marketing trade publications.
Melbourne indie Hatched goes all in on attention
Media agency Hatched was the first independent agency to put attention at the heart of its planning offering. I secured this exclusive in Mi3.
Why retailers rely on Easter puns
I secured a monthly column in Inside Retail for Principals. This month's edition looks at seasonal puns.
Spinach appointed to handle media for Baby Bunting
Melbourne agency continues its winning streak.
TV increases share of advertising pie
I worked with ThinkTV to shape this piece for exclusive publication in The Australian.
Departing Tom Dery optimistic in challenging ad market
I worked with The Australian Financial Review to place this exclusive story.
Pacific launches content & marketing agency Eve
I placed this exclusive with The Australian's media section.
Essence opens Melbourne office
I worked with the Essence global team to shape the message and place this story for the launch of the agency's Melbourne office.
Marie Claire creates WeChat app
This piece was an exclusive with The Australian's media section.
Why influencers and magazines are a powerhouse combination
I wrote this piece for Magazine Networks and placed it with Mediaweek. Sky News Business also dedicated a segment to the topic.
Pacific Magazines making all the write moves
The Australian interviewed Pacific CEO Gereurd Roberts for this piece.
Ovarian Cancer Australia launches rebrand
Branding agency Principals created the new identity for the organisation. I created and placed the story.
Where do magazines fit in the media mix?
I wrote this sponsored piece for industry body Magazine Networks.
Chatbots, social and deciding who really owns AI
I worked with XXVI's Hamish Cargill to drill down on the angle for this piece and then had it placed online with Marketing Magazine.
'The blobs were better'
Tim Riches from branding agency Principals had a unique point of difference having worked on the branding for BHP that was replaced. I helped shape this piece before placing it in the AFR. It even got a front page mention.
Top New Zealand law firm Russell McVeagh launches new brand identity via Principals
On behalf of my client Principals, I placed this story about their work for law firm Russell McVeagh in New Zealand trade media.
Amazon will train Australians to expect far more
I worked with Spinach CEO Craig Flanders to shape this piece for The Australian Financial Review.
Magazines are experiencing an irrational bias
For my client, industry body Magazine Networks, I worked with Mary Ann Azer to shape this opinion piece off the back of a research study.
Premium TV in demand: Maxus global CEO Lindsay Pattison
After liaising with the AFR, I prepped thought-starters for Maxus Global CEO Lindsay Pattison for this interview which appeared in the AFR's print and online editions.
Is a name change the best way out of a crisis?
I worked with Sandy Belford to shape this opinion piece about brands changing their names to get out of a crisis.
Maxus wins media for Mirvac Residential
I arranged this interview with Maxus MD Katy Websdell and AdNews which talks about recent client wins for the agency.
Industry Profile: Maxus MD, Katy Websdell
I helped Katy to shape her thoughts for a profile in AdNews which also appeared in the print magazine.
Ex-Edelman boss Tim Riches joins independent branding agency Principals
Tim Riches joined Principals which garnered stories in Mumbrella, B&T and Campaign Brief.
Don’t blame Netflix for the audience shift to streaming
I worked with Nathan Cook to shape this opinion piece which was featured on Mumbrella's newsletter as the top story of the day. The comment thread is largely positive - an anomaly for Mumbrella!
The idiot's guide to running a transparent agency
I assisted Kaimera's Nick Behr in shaping his thoughts for this piece.
Why an inevitable data backlash is coming and what we can do about it
I have written several blog pieces for customer insights firm Pureprofile including this piece on data.
Kia collaborates with Marquee Studios
Marquee was keen to get some press for the launch of branded entertainment series Foraged. I wrote the release and placed this story with Mumbrella.