Marketing Communications

Marketing Communications

With more than five years experience writing about the media, marketing and advertising industries, I have close ties to the trade press publications. I know what sort of stories they are looking for and can help you build your profile within the industry.

Writing & editing

Press releases, blog pieces, website copy, awards entries and opinion pieces are all within scope.

Talk to the media

The trade press is a highly competitive space. I can liaise with the media on your behalf and have a solid sense of what they are looking for.

Consultation

Allow me to share my knowledge of the industry landscape with you.

Examples

Here is some of my recent client work.

'The blobs were better'

Tim Riches from branding agency Principals had a unique point of difference having worked on the branding for BHP that was replaced. I helped shape this piece before placing it in the AFR. It even got a front page mention.

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Amazon will train Australians to expect far more

I worked with Spinach CEO Craig Flanders to shape this piece for The Australian Financial Review.

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Magazines are experiencing an irrational bias

For my client, industry body Magazine Networks, I worked with Mary Ann Azer to shape this opinion piece off the back of a research study.

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Top New Zealand law firm Russell McVeagh launches new brand identity via Principals

On behalf of my client Principals, I placed this story about their work for law firm Russell McVeagh in New Zealand trade media.

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Is a name change the best way out of a crisis?

I worked with Sandy Belford to shape this opinion piece about brands changing their names to get out of a crisis.

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Maxus wins media for Mirvac Residential

I arranged this interview with Maxus MD Katy Websdell and AdNews which talks about recent client wins for the agency. 

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Premium TV in demand: Maxus global CEO Lindsay Pattison

After liaising with the AFR, I prepped thought-starters for Maxus Global CEO Lindsay Pattison for this interview which appeared in the AFR's print and online editions.

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Industry Profile: Maxus MD, Katy Websdell

I helped Katy to shape her thoughts for a profile in AdNews which also appeared in the print magazine.

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Ex-Edelman boss Tim Riches joins independent branding agency Principals

Tim Riches joined Principals which garnered stories in Mumbrella, B&T and Campaign Brief.

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Don’t blame Netflix for the audience shift to streaming

I worked with Nathan Cook to shape this opinion piece which was featured on Mumbrella's newsletter as the top story of the day. The comment thread is largely positive - an anomaly for Mumbrella!

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Why an inevitable data backlash is coming and what we can do about it

I have written several blog pieces for customer insights firm Pureprofile including this piece on data.

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Kia collaborates with Marquee Studios

Marquee was keen to get some press for the launch of branded entertainment series Foraged. I wrote the release and placed this story with Mumbrella.

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